Someone got paid for this. sigh

Scientists may have found what makes a tune catchy, after locating the brain area where a song’s “hook” gets caught.

A US team from Dartmouth College, reported in the journal Nature, played volunteers tunes with snippets cut out.

They scanned for brain activity and found it centred in the auditory cortex – which handles information from ears.

When familiar tunes played, the cortex activity continued during the blanks – and the volunteers indeed said they still mentally “heard” the tunes.